The Ali Riley Collection
This collection is about inclusivity, making a stand and most of all pride! When we met with Ali to create a collaboration, she knew exactly what she wanted to focus on. With this collection the message is clear - Malmö is a home for the LGBTQ+ community. You can come here and be your whole self. And we’ll love you for it.
It only seems right to help share the wealth with the hard working non-profits that make an impact on a daily basis in the LGBTQ+ communities here in Sweden. That’s why 10% of sales will go the RSFL Newcomers foundation - a charity close to Ali’s heart.