The Essentials collection was created with one thing in mind - usability. Every closet needs the basics, which is exactly what you'll find here. Comfortable garments and made to last.

We stitch all our labels here in Malmö.

Printed on Stanley/Stella garments

We use premium quality, 100% sustainable garments sourced from Stanley/Stella. This means all cotton is organic and all polyester is recycled. It also means styles and fits that you actually want to wear and will hold up wash after wash.